Personalised Medicine

• Medicine is traditionally one-size-fits all, but because of genetic variation not everyone responds to medicines in the same way
• A treatment may be highly effective and well-tolerated for you, but for me it may hardly work at all or even lead to severe side effects
• Genetic variation effects our drug response, making certain medicines ineffective, over-effective, harmful or lethal 
• For example if you have a variation in the CYP2D6 gene you may get no pain relief from codeine

Want to know more about personalised medicine? We recommend reading this report by The Personalized Medicine Coalition.  

• Our unique bioinformatic pipeline analyses a patient's sequenced genetic data to create their unique drug response profile

• Every time a doctor prescribes a new medication, they input the drug into our system and our e-prescribing tool checks it against the patient's genetic profile. The result? An interactive and visual display of how the patient will respond 

• The platform also checks for drug-to-drug interactions, dose safety and allergies

• Our platform reduces trial and error prescribing, so the right drug is prescribed the first time

• We take a design-led approach, prioritising user experience and interface design 

• The platform is easy and intuitive to use

• Technology is scalable and interoperable

• Unique design avoids alert fatigue